3 Things Tai Lopez Taught Me About Social Media

I first came across Tai Lopez about 18 months ago and at first I thought he was another self help guru. Like most people I wrote him off at first but then I kept seeing new ads and started to warm to him.

They say you need to see something 7 times before you will take action on it. I guess that’s often true because I must have seen Tai’s ads at least 7 times before I clicked on one and decided to watch and start following him. Sure there are blogs claiming Tai Lopez is a scammer but those blogs really only exist to piggyback off Tai’s traffic and brand.

One of the more legit looking reviews we found was Nobsimreviews.com review of Tai Lopez.

So what have I picked up from him? After following him from a while there are 3 tips I have picked up and implemented in my own marketing campaigns, I think you’ll find them useful.

Tip 1 – Viral Content

Tai mentions this in some of his videos. He says that your content needs to be able to go viral. It’s not a case of posting unrelated viral things however if your business has a level of virality built into it, you will always do better and this is very important when it comes to social media.

Applying this into social media campaigns has been extremely good for me. For example running Facebook Ads for a popular Supercar website. We started off running a number of ads such as videos of cars, but we noticed a trend when posting super viral content.

Things like supercar races, and illegal street races were extremely viral. This resulted in many people getting tagged in videos by their friends, and them sharing the posts on their own feeds. This is the kind of viral effect that allows you to massively stretch your marketing budget.

After doing this we were able to get views for as little as 0.001 per view which is amazing. That was on this one project, but we have even had cheaper views on other projects.

Tip 2 – Vary Content By Channel

Many people think that they can do the same thing across all their social media channels however this is not true and you will have poorer results if you do this. One thing I picked up from Tai is that you need to tailor your content to the specific platform you are using.

YouTube for example is a long form content platform, that means that generally longer videos do better. I mean think about it, when you head over to YouTube you are generally looking for longer content, not short viral videos like what you get on instagram or Facebook.

Facebook is definitely different to YouTube however longer content is starting to find it’s place on Facebook thanks to live video. However generally speaking Facebook does best with shorter videos, that’s because the videos appear on a feed and have to grab someones attention.

Snapchat is completely different again, you can’t post ridiculously long videos on Snapchat, your content has to be short and engaging, however you can use Snapchat like a story.

Snapchat is great, and has worked wonders for Tai Lopez because Snapchat shows the truth. Other social media channels allow more polished content, however with Snapchat you see what’s actually real and that’s one of the reasons why it’s such a great platform.

To recap the tip here is to tailor your content for each specific platform, don’t just post the same thing across all platforms and expect it to work because it won’t.

Tip 3 – Get Haters (Be Controversial)

This is a good tip and something picked up from not only Tai Lopez but also Grant Cardone who embraces his haters. Haters will give you free publicity. If you don’t have haters you are missing out.

Tai Lopez possibly has more haters than anyone else, and whilst getting haters shouldn’t be the goal, you shouldn’t be afraid of what haters say because ultimately they will help grow your brand.

Someone who doesn’t engage in your content won’t help grow your brand, yet a hater will spread your content across the web because they think they are hurting you when in actual fact they are helping you.

A prime example of this is Donald Trump. He possibly has more haters than anyone else in the world, but he has used this to his advantage. Not everyone is going to help you, and whilst Donald Trump claims he hates the media, in reality he loves the media because they spread stories about him which gets him more known and in turn gets him more fans.

So don’t be afraid to get haters and embrace them. I always wondered why Tai Lopez never took legal action against any of his haters who slander his name on social media with parody videos etc, but after watching a recent video he did it’s clear that this is just extra publicity for him.

Whilst he spends a lot of money on ads, these people essentially promote his free of charge!

 

How To Run Cheap Facebook Ads

Want to know the secret to running cheap Facebook ads? Videos!

Okay that might not be 100% accurate as all niches will vary however videos can offer an incredible amount of traffic at a low cost. We tested this and found that videos perform far better on average that other forms of ads on Facebook, and they work even better when there are no external links.

If you are looking to build up a following and brand on Facebook here are a few tips for videos that you can utilise.

Tip 1 – Use Videos

Like I mentioned videos are amazing on Facebook. Basically Facebook wants to take over YouTube. Not literally but they want more people watching videos on their platform than YouTube and to do this they have put a massive emphasise on videos.

You’ll have noticed it no doubt on your own Facebook feed, there are videos everywhere. And most of them autoplay!

This is really tip no.1 to use videos because Facebook naturally will give videos a far bigger reach and it will cost you much less money when you promote videos over a website or even an image.

Tip 2 – No External Links

If you are promoting a product then obviously you’ll need to use external links however if you are simply promoting to get your brand out there or to build up your Facebook following then don’t use external links.

Facebook wants people to stay on their website. After all the more time people spend on Facebook the more money they make in ad revenues so they don’t want you going off to external links.

Obviously sometimes it will be necessary to link externally but when building a following try not to do this because if you don’t have external links Facebook pushes your content out to a far bigger audience. Your reach will be higher, your engagement better, and therefore the amount of money you spend will be much lower.

It varies from niche to niche but we have many videos on 1 of our projects we manage that gets views for as little as 0.0001 per view. Yes it’s really that low, it’s actually quite unbelievable.

Tip 3 – Viral Content

This is often easier said than done but this is super important. The more viral your video the cheaper your ad costs and the more effective. Viral videos are the real key.

What you want to see is people not just liking and sharing but tagging. The main metrics we look at are shares and tagging of friends. When you start to get a lot of this its a clear indication that your video could go viral.

3 SEO Tips For Boosting Rankings In 2017

I want to give you 3 simple tricks you can use to boost your SEO rankings in 2017. These are 3 simple tricks I recently implemented at the SEO agency I have been working at, and they are simple!

404 Links

 

This method is pretty cool, 100% white hat and allows you to gain some really strong links. What you need to do is find other websites in your niche who are linking to 404 pages, in other words they are linking to content that no longer exists.

You then need to contact the site owners and let them know that they are linking to a 404 property and ask if they would like to replace the link with a link to your site. Of course your content needs to be relevant but this is something that can work for sure.

Guest Blogging

There was some BS in the SEO world about how guest blogging is dead but in reality it’s not as long as you pick relevant high quality blogs. I mean what is wrong with guest blogging, nothing is the answer.

Reach out to blogs and ask if you can write a guest blog. Make sure you pick them wisely. I think the reason guest blogging got a bad rep is because many blogs were using this to get links but they weren’t actually genuine links or relevant.

YouTube

Links from YouTube don’t technically pass any juice but they are good to build overall authority and potential traffic, plus YouTube videos usually rank much better than a typical website far quicker and easier.

One method we use at the agency (when relevant) is to create a YouTube video for each blog post. If we write a blog post on a specific topic we will also create a 30 second YouTube video, and upload this and then link to our blog post.

Whilst it doesn’t technically pass juice it can actually provide a new traffic flow, and give you a stronger overall authority. No-follow links don’t pass juice but they are worth having from strong sources like YouTube.